Wednesday, December 22, 2010

Security for Social Networking Health Plan

Being that social networking and media is still in its infancy, it is imperative that the activities and accounts of the division are as secure as humanly possible.  Under no circumstances are the members of the Social Networking and Media group to share account information (usernames/passwords) or access to their resources with anyone (Other than the Vps of Information Systems and Public Relations.  As stated in the previous Project 3 post, certain department heads and other, specifically chosen persons would have accounts on the blog portion of the hospital’s social networking presence.  This is part of the reason that the Social Networking and Media division is made up of only 2-3 individuals, as some of the work is done by other individuals from within the hospital.  However, limiting the size of the group (as opposed to say, having a Social Networking and Media rep for each department) limits the possibility of improper use of Social Networking resources.  Further, the VPs of Information Systems and Public Relations will also monitor the posts/activities of the Social Networking and Media division so as to ensure that the hospital and it’s contents are not being misrepresented (inadvertently or otherwise).
By committing to these procedures, we can screen the outgoing communications that we post, thereby eliminating the risk of publishing content that is incorrect.  In this manner, we do not have to fear the possibility of false, erroneous, or otherwise damaging content originating from our establishment’s online presence.  This is also important with respect to liability.  The last thing that the establishment needs is to be held responsible for some medical mishap that occurs as a result (direct or indirect) of a statement made by one of it’s employees.  So long as we adhere to these guidelines, the hospital can reap the benefits of increased exposure and awareness without the worries of liability or defamation.

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